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Best time to post on Instagram = sweet spot for engagement. Engagement is what Instagram’s algorithm craves in order to push our photos in front of a lot of eyeballs. And it’s what we want as Instagrammers – be seen by lots of different people.

Here are 3 ways I check my best time to post on Instagram using Preview app. I use:

  1. The best time to post
  2. The best time to interact
  3. The Analytics of other Instagrammers (to see their best time to post & interact)

You really need to know this: Unlike other Instagram Analytics tools, Preview app will analyse your past data in seconds. You don’t have to wait to access your Analytics.

1. Best time to post on Instagram

Preview comes with powerful Instagram analytics, including a whole section called “Optimisation“.

Under “Optimisation”, you can see your best time to post on Instagram.

To access it:

  • Go in your Preview analytics
  • Scroll to “Best Times”

If you’re new to Preview, what you see below is my scheduled feed inside the app.

If you want more information about your best time to post, tap “See More”.

You will see 2 tabs:

  • Hour: your best times to post by hour
  • Day: your best day to post on Instagram

I like going in this section when I want to schedule Instagram posts at different times throughout the day. This way, I can see other peak times during the day, and during the week.

Read this too: Why Posting on Instagram at Different Times is Important

2. Best time to interact

Your best time to interact might or might not be at the same time you post.

Not all your followers will see your post as soon as you post. They might see your post up to 3 days later. #timezonedifference #instagramalgorithm

This means that they will like and comment on your post at a different time than you originally posted.

Here is an experiment: Try to post at your best time to interact (or close to the best time).

3. Check other Instagrammers’ Analytics and their best time to post on Instagram

Use the Spy feature in Preview to see other Instagrammers’ Analytics.

He/she can be a competitor or your favorite Instagrammer.
If they have the same followers you would like to attract to your account, then check their best time to post.

  • Go in the Spy section
  • Type his/her Instagram username

Update: The Spy feature is not available in Preview anymore because Instagram and the App Store changed their Policy. We had to remove this feature to make sure we follow their rules and keep your account safe. We will add the Spy feature again when Instagram allows it again. For now, you can still use Preview to plan your feed in advance, edit your photos, and find and test your Instagram hashtags.

Note: I searched for @garyvee. You might see 2am above. The time zones are automatically adjusted in Preview. This is 2am my time. I’m not planning on posting at 2am. But posting at 8pm (his best time to post) is achievable for me. I schedule my posts in Preview app and I’m good to go.

The Spy feature is one of my favorite features in Preview. It’s very handy to be able to learn from other Instagrammers by looking at their analytics.

My next step would be to check his top Instagram hashtags. But that’s for another blog post.

Let me know in the comments if you found this article useful.

Until next time, see you all on Instagram ( for more tips & tricks.

+400,000 Instagrammers are already using Preview App to edit, plan & schedule their feed. If you haven't tried it, you're missing out.

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