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Here are October Instagram post ideas, for each day of the week, week by week.

I will also see hashtags and caption ideas.

These can be found in Preview App.

You can use Preview on your phone or computer to plan your posts, Reels, IGTVs and Stories too.

October Instagram post ideas

Let’s start.

Week #1: October Instagram post ideas

October Instagram post ideas

Friday 1:

  • World Coffee Day
  • Post: Photo or video with coffee involved
  • Hashtag: ‘Coffee + ‘Food’ in Preview App
  • Caption ideas: ‘Coffee’ in Preview App

Saturday 2:

  • World Smile Day
  • Post: Share a photo or video of things that make you smile, or share a smiley selfie
  • Caption: ‘Selfie’, ‘Inspirational’, ‘Personal’ or ‘Starter’ in Preview App
  • Hashtags: ‘Self-Portrait’, ‘Selfie’, ‘Positivity’, ‘Self-Care’, ‘Self-love’, ‘Wellness’, ‘Wellbeing’ in Preview App

Sunday 3:

  • Rest*

Note: We include rest days on Sundays if you want to have a break from social media. If you want to post, feel free to post.

Week #2: October Instagram post ideas

October Instagram post ideas

Monday 4:

  • World Animal Day
  • Post: Share your favorite photos or videos of your pet or animal photos.
  • Caption ideas in Preview:
    • ‘Dogs & Cats’
    • ‘Friends’
    • ‘Love’
  • Hashtags in Preview:
    • ‘Dog’
    • ‘Dog Mom’
    • ‘Pets’
    • ‘Puppy’
    • ‘Cat’

Tuesday 5:

  • Post: Share a business or personal story
  • Caption ideas in Preview:
    • ‘Personal’
    • ‘Behind the Scenes’
    • ‘Starters’ 
  • Hashtags in Preview:
    • Type ‘Business’ in the search bar of the Hashtag Finder in Preview to see all the recommended hashtag groups.
    • Or type a hashtag related to what your account is about (example: ‘Food’, ‘Fashion’, ‘Art’, etc…)

Wednesday 6:

  • Instagram Birthday
    • Share your 3 favorite things about Instagram, or
    • Give a shout-out to your favorite accounts, or
    • Share your Instagram progress or growth
  • Hashtags in Preview App:
    • ‘Instagram’
    • ‘Social Media’
    • ‘Content Creator’

Thursday 7:

  • Post: Share your essentials (business or personal)
  • Hashtags in Preview:
    • ‘Lifestyle Blogger’
    • ‘Fashion’
    • ‘Self-care’
    • And other ones related to your post or account.

Friday 8:

  • Reels: Join a trend.
  • See the latest trending Reels songs on @preview.app feed.

Saturday 9:

  • Share your weekend vibes (make it fit your business if you have a business)
    • Example: Share what you do during your break or weekend ideas (outfits, foods, etc…)
  • Caption ideas in Preview:
    • ‘Weekend’
    • ‘Selfie’ (if you post a selfie)
    • ‘Bed’ (if you take cozy photos in bed)
    • ‘Food’ (for food pics)
  • Hashtags in Preview:
    • ‘Saturday’
    • ‘Sunday’
    • ‘Positivity’
    • ‘Self-care’
    • ‘Self-love’
    • ‘Wellness’
    • ‘Wellbeing’

Week #3: October Instagram post ideas

October Instagram post ideas

Monday 11:

  • ‘This or That’
    • Show 2 photos or 2 options, ask your followers which one they prefer. 1 or 2?

Tuesday 12:

  • Share your Behind the Scenes
  • Caption ideas in Preview:
    • ‘Service-Based Business’
    • ‘Behind the Scenes’
  • Hashtags in Preview:
    • Type ‘Business’ in the search bar of the Hashtag Finder and choose the hashtags that fit your post or brand.

Wednesday 13:

  • Share Fall / Spring ideas
    • Like: Fall outfits, foods, products or creative photo ideas
  • Caption ideas in Preview:
    • See all the ‘Fall’ caption ideas, puns, quotes, prompts and fun questions to ask your followers
  • Hashtags in Preview:
    • ‘Fall’
    • ‘Summer’
    • ‘Fashion’
    • ‘Food’

Thursday 14:

  • Share ‘3 favorites’
  • Caption idea:
    • Ask your followers which one they prefer, or what their favorite is
  • Hashtags in Preview:
    • Type in the search bar of the Hashtag Finder what your account or post is about, to find relevant hashtags.

Friday 15:

  • Reels: Join a trend.
  • See the latest trending Reels songs on @preview.app feed.

Saturday 16:

  • Share a hack

Week #4: October Instagram post ideas

October Instagram post ideas

Monday 18:

  • Share a Monday Motivation post
    • Like a quote or personal story of one of your wins or improvements
  • Caption ideas in Preview:
    • ‘Motivational Quotes’
    • ‘Inspirational Quotes’
    • ‘Starter’ to start your caption with power words
  • Hashtags:
    • ‘Quotes’
    • ‘Positivity’
    • ‘Self-growth’
    • ‘Self-development’
    • ‘Success’
    • ‘Business’

Tuesday 19:

  • Pros & Cons of …
  • Hashtags in Preview:
    • Select hashtags related to what your post is about. Example: ‘Fashion’, ‘Food’, ‘Art’, ‘Marketing’, ‘Small Business Coach’, ‘Mindset Coach’, ‘Home Decor’, etc… 

Wednesday 20:

  • Halloween idea #1 (like outfits, costumes, makeup, hair, home decor, etc…)
  • Caption ideas in Preview:
    • ‘Halloween’
    • ‘Fall (Pumpkins)’
  • Hashtags in Preview:
    • ‘Halloween’
    • ‘Fall’
    • Any other related business hashtags if you have a brand

Thursday 21:

  • 5 fun facts about you, your brand or product
  • Hashtags in Preview:
    • ‘Lifestyle’ if you have a personal account
    • ‘Business’ if you have a business account

Friday 22:

  • Post a Reels: Join a trend.
  • See the latest trending Reels songs on @preview.app feed.

Saturday 23:

  • Post: ‘Would you rather’
    • Have fun! Ask a funny ‘Would you rather’ question to your followers
  • Caption ideas:
    • Want more fun questions? Check the ‘Weird questions’ caption ideas in Preview App

Week #5: October Instagram post ideas

October Instagram post ideas

Monday 25:

  • World Pasta Day
    • Share a photo with pasta.
    • This or That: Bolognaise or Carbonara?
    • Food blogger: Share a pasta recipe
  • Caption ideas in Preview:
    • See all the ‘Food’ caption ideas!
  • Hashtags in Preview:
    • See all the ‘Food’ hashtags!

Tuesday 26:

  • Halloween idea #2 (like outfits, costumes, makeup, hair, home decor, etc…)
  • Caption ideas in Preview:
    • ‘Halloween’
    • ‘Fall (Pumpkins)’
  • Hashtags in Preview:
    • ‘Halloween’
    • ‘Fall’
    • Any other related business hashtags if you have a brand

Wednesday 27:

  • Share a highlight or win of the month
  • Caption ideas in Preview:
    • ‘Starter’ to start your caption with catchy words
    • ‘Inspirational Quotes’ to share an inspirational sentence at the beginning or end of your caption
  • Hashtags in Preview:
    • ‘Self-growth’
    • ‘Self-development’
    • ‘Success’
    • ‘Abundance’
    • ‘Productivity’
    • ‘Positivity’
    • ‘Gratitude’
    • See all the ‘Business’ hashtags if you want to use business-related hashtags

Thursday 28:

  • World Animation Day
    • Share your favorite cartoons, or turn yourself into a cartoon character. It could be a potential Halloween costume idea.
  • Hashtags in Preview:
    • See all the ‘Art’ + ‘Fashion’ hashtags

Friday 29:

  • International Internet Day
    • Share your favorite things about the Internet, or
    • Give a shoutout to friends you’ve met thanks to the Internet.
  • Caption ideas in Preview:
    • ‘Starter’ to start your caption with catchy words
  • Hashtags in Preview:
    • ‘Social Media’
    • ‘Instagram’
    • ‘Marketing’ (if you are in the online marketing profession)

Saturday 30:

  • October photo dumb
    • Share your favorite photo or videos of the month
  • Caption idea:
    • One word to describe October?, or
    • 3 things you loved about October, or
    • A ‘Personal’ or ‘Business’ caption idea found in Preview App
  • Hashtags in Preview
    • Any hashtag that describe what is on your photos / videos, like ‘Food’, ‘Fashion’, etc…
    • ‘Content Creator’

Sunday 31: 

  • Halloween Day
    • Share your past or present Halloween costume, or a spooky quote
  • Caption ideas in Preview:
    • See the spooky and fun ‘Halloween’ caption ideas
  • Hashtags in Preview:
    • ‘Halloween’

That’s it!

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Have fun creating your content and planning your posts in Preview!

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