I’m so glad you’re looking for Instagram feed ideas for business.
It’s become the norm now for everyone to check the Instagram account of a business before purchasing, contacting or booking an appointment.
So you definitely want to make the best first impression.
I’m going to show you different Instagram feed designs, feed themes, grid layout ideas and theme filters you can use.
Here are 12 beautiful Instagram feed ideas for business:
Feed idea #1. Brand Color Theme
The first Instagram feed idea for business is to stick to your brand color.
Infuse this color in as many photos as you can.
You will create a beautiful branded, color-coordinated, Instagram feed design.
Your brand color can appear in:
- Photo background
- Any other props
@kylieskin is known for its pink logo and product packaging. As a result, the whole Instagram feed is pink. There is almost always an element of pink in the photos. It can be a pink background, or the pink packaging.
Feed idea #3. “Rows” theme
You can also use each row in your grid to show something different: a different product, product color, photoshoot or model.
@skims uses each row to show a different product color:
Feed idea #4. Line in the Middle
Imagine your Instagram feed has columns.
You can use the column in the middle to create a line.
The line in the middle will guide people to scroll down, and down, and down.
@aandssocial share quotes on a white background in the middle of their feed:
Feed idea #5. Same Photo Background
Using the same background for your photos is an Instagram feed theme in itself.
The background of your photos is essential to keep your Instagram feed looking clean and professional.
It also helps people focus on the right thing: your products.
Some businesses love to use the exact same background for all their photos.
@sheisgoldjewelry always uses a fluffy white blanket:
Feed idea #6. Same filter
Filters are magic.
Even if your photos look completely different, one filter has the power to make all your photos look like they belong to the same brand.
@shopmalloryonthemoon created a vintage shop. Therefore, she is using a vintage filter:
Feed idea #7. Rainbow feed
If you have different product colors, you can create a Rainbow Instagram feed.
A Rainbow feed is when the colors in your feed change when we scroll down. It follows the colors of the rainbow.
- Clothing brands (if you sell clothes of different colors)
- Makeup brands
- Nail brands
- Graphic designers
- Furniture stores
@maccosmetics use the colors of their makeup to create a rainbow feed:
Feed idea #8. Borders
You can also use borders around your photos to create a theme.
@lanadiajewels uses a thin, square, white border:
Feed idea #9. Puzzle feed
Not many businesses create Puzzle Feeds. So if you create one, you will definitely stand out.
@theofficialpandora is known for creating different Puzzle Feeds to celebrate special collections:
Feed idea #10. Relatable Quotes
More and more businesses are sharing relatable, on-brand quotes in their feeds.
@lornajaneactive, activewear brand, shares fun fitness and health quotes that their audience would 1000% agree with:
Feed idea #11. Lifestyle photos
This is another Instagram feed idea that is becoming more and more popular.
Some brands now love to take “lifestyle” photos.
Photos of their products in real-life: in bed, in the street, at home instead of inside an office building.
@parpalajewelry takes photos of their jewelry pieces on a real person, in the streets:
@tropeaka, a superfood and protein powder brand, don’t take photos of their products inside their packaging. They take photos of real food that was made using their products. They also share photos of their customers, in their homes, who tag them on their photos drinking a delicious smoothie or cooking up a storm:
Feed idea #12. Videos
This is a trend I think will become more and more popular, especially amongst the fashion and beauty community.
Show how your products look like when they are worn. How the fabric moves. How the ring shines.
@petalandpup now often takes videos of their clothes:
Feed idea #13. Mix and match
And finally, you can mix and match all these ideas to create your own Instagram feed for your business.
You might have noticed that some of the accounts that I’ve mentioned above are already doing it:
@ebbyandi is doing a Tiles Theme + keeps the same background colors: